Adirondack NY Life Logo – 2022


I had the opportunity to work on branding and web development for Adirondack NY Life. My tasks involved crafting a logo and establishing branding elements, as well as designing and implementing a WordPress website for the brand.


For the logo, I aimed to encapsulate the essence of the Adirondack region while reflecting the lifestyle and values of Adirondack NY Life. Through a process of brainstorming and iteration, I created a distinctive logo that evoked the natural beauty and adventurous spirit of the area.

Building the website was an exciting challenge. I wanted to create a platform that would not only showcase the beauty and charm of the Adirondacks but also serve as a valuable resource for visitors and residents alike. Leveraging the versatility of WordPress, I designed a user-friendly website that was both visually appealing and easy to navigate.

In addition to designing the website, I also focused on creating engaging and informative content that would resonate with the target audience. From articles on outdoor activities and local events to features on the region’s history and culture, I aimed to capture the diverse and vibrant spirit of Adirondack NY Life.

Throughout the process, I collaborated closely with the client to ensure that the branding and website accurately reflected their vision and goals. Their input and feedback were invaluable in shaping the final product and ensuring its success.

In the end, the logo and website served as more than just branding elements; they were a reflection of the unique identity and character of Adirondack NY Life. It was a rewarding experience to be a part of bringing their vision to life and helping to showcase the beauty and allure of the Adirondack region to the world.